Ontario, Canada→ · Working with brands across the US & Canada
Content people finish.Ads people don’t skip.
Now playingWho Knew · 184K subscribers
Now playing: your brand
YH Media is a marketing and creative agency for brands across the US and Canada. Strategy, video, social and paid media from the team that built creator channels and Snap Discover shows to 800M+ monthly views.
800M+ monthly views across our channels400M+ unique viewers30+ Snap Discover shows produced25+ creator channels run800M+ monthly views across our channels400M+ unique viewers30+ Snap Discover shows produced25+ creator channels run
Why YH
We learned marketing from the retention graph.
(the skip button is our sworn enemy)
We grew up on watch time
Before we made content for brands, we ran creator channels and Snap Discover shows with hundreds of millions of monthly views. Every hook, cut and thumbnail was tested against a live audience, because that’s how we got paid. That’s the playbook your brand gets.
Small on purpose
Each client gets a tight crew: strategist, producer and editor, analyst and community manager. You talk to the people doing the work, not an account manager relaying messages.
You own everything
Every edit, asset and channel we build is yours, with no lock-ins and no hostage situations.
What we do
One project, or the whole season.
Hire us for a single campaign or the entire pipeline: strategy, creative, social and paid. Most brands start with a campaign and stay for the always-on content.
Brand & content strategy
Positioning, audience research, content pillars and campaign plans, built on what your audience actually watches.
ResearchPillarsCampaign plans
Video production & creative
Production, short-form edits, long-form YouTube, storyboards, motion and design, all made to survive the first three seconds.
VideoEditsMotionDesign
Social media management
Always-on Instagram, TikTok, Facebook, Snapchat and YouTube, with community management that sounds like a person, not a ticket queue.
CalendarsPublishingActual replies
Paid social & performance
Meta, TikTok, Snap and YouTube ads driven by creative testing. We try several hooks, cuts and thumbnails, then put the money behind the winners.
MetaTikTokSnapA/B testing
Influencer & creator campaigns
Brand campaigns with creators from our own network, briefed directly by us. Matchmaking, briefs, usage rights and reporting, with no talent-agency layer in between.
MatchingUGCUsage rights
For creators
Creator monetization
We repackage your library for Snap Discover, Facebook and YouTube on a revenue split. You pay no upfront fees, approve every edit and keep ownership.
Snap DiscoverFacebookYouTube
Track record
The channels that handed us their keys.
We ran these channels day to day: programming, editing, thumbnails, publishing and monetization. Every lesson from those views goes into the work we do for brands.
Life of Dad6.9M followersJosh Wolf2.7M followersAndrea Espada6.6M followersRicky Forbes1M followersScreamau4M followersUncle Dale320K followersTiffany Rothe959K followersFurious Pete1M followersJacqui Childs207K followers
Follower and subscriber counts as reported on each platform.
How it works
How the magic happens.
(it’s mostly spreadsheets)
It’s the same loop we used to grow our own channels: research, make, measure, and then do more of what works. You get a report every month so you can see it working.
1
Research
We study your audience, your competitors and platform trends to find where attention already is.
2
Strategy
We turn that into content pillars, a role for each channel, and KPIs we agree on in writing before anything gets made.
3
Create
We script, shoot and edit natively for each platform instead of resizing one cut six ways.
4
Test
We publish variants of hooks, edits and thumbnails and keep whichever holds viewers longest.
5
Scale
We put budget behind the winners and report monthly on reach, watch time and cost per result.
Work with us
Two doors, one studio.
For brands & businesses
Grow an audience that buys.
Monthly retainers for always-on social and content
Consumer brands, DTC companies and startups across the US and Canada that need to show up where people actually watch: short-form video, social feeds and YouTube. If your customers scroll, we can help.
Do you work with US brands?
Yes. We work with brands across the United States and Canada from our studio in Ontario, on Eastern Time, the same clock as New York, with calls, shoots and reporting built around your schedule.
Can we start with a single campaign?
Yes, and most brands do. A campaign is the fastest way to see how we work before committing to always-on content.
Is it only short-form video?
No. Short-form is home turf, but we also edit long-form YouTube, handle design and motion, run paid social and manage your channels day to day.
How do you measure success?
We agree on KPIs in writing up front, such as reach, watch time, engagement, leads or cost per result. Every month you get a report on what worked, what didn’t and what we’re changing.
For creators
Do you own my channel or content?
Nope. Your channel and content stay yours. Everything we edit or create for you is yours to keep, with no strings attached.
Does the creator partnership cost anything?
There’s nothing to pay upfront. We work on a revenue split, so we only earn when you do. Your one extra job is approving edits before we publish.
Start a project
Let’s make you watchable.
Tell us what you’re working on. We reply within two business days, usually with a few ideas.