Ontario, Canada · Working with brands across the US & Canada

Content people finish. Ads people don’t skip.

Who Knew? show cover Animal Therapy show cover Talented show cover Fashion Freak show cover Like A Pro show cover
Now playing Who Knew · 184K subscribers

YH Media is a marketing and creative agency for brands across the US and Canada. Strategy, video, social and paid media from the team that built creator channels and Snap Discover shows to 800M+ monthly views.

Why YH

We learned marketing from the retention graph.

(the skip button is our sworn enemy)

We grew up on watch time

Before we made content for brands, we ran creator channels and Snap Discover shows with hundreds of millions of monthly views. Every hook, cut and thumbnail was tested against a live audience, because that’s how we got paid. That’s the playbook your brand gets.

Small on purpose

Each client gets a tight crew: strategist, producer and editor, analyst and community manager. You talk to the people doing the work, not an account manager relaying messages.

You own everything

Every edit, asset and channel we build is yours, with no lock-ins and no hostage situations.

What we do

One project, or the whole season.

Hire us for a single campaign or the entire pipeline: strategy, creative, social and paid. Most brands start with a campaign and stay for the always-on content.

  • Brand & content strategy

    Positioning, audience research, content pillars and campaign plans, built on what your audience actually watches.

    ResearchPillarsCampaign plans

  • Video production & creative

    Production, short-form edits, long-form YouTube, storyboards, motion and design, all made to survive the first three seconds.

    VideoEditsMotionDesign

  • Social media management

    Always-on Instagram, TikTok, Facebook, Snapchat and YouTube, with community management that sounds like a person, not a ticket queue.

    CalendarsPublishingActual replies

  • Paid social & performance

    Meta, TikTok, Snap and YouTube ads driven by creative testing. We try several hooks, cuts and thumbnails, then put the money behind the winners.

    MetaTikTokSnapA/B testing

  • Influencer & creator campaigns

    Brand campaigns with creators from our own network, briefed directly by us. Matchmaking, briefs, usage rights and reporting, with no talent-agency layer in between.

    MatchingUGCUsage rights

  • For creators

    Creator monetization

    We repackage your library for Snap Discover, Facebook and YouTube on a revenue split. You pay no upfront fees, approve every edit and keep ownership.

    Snap DiscoverFacebookYouTube

Track record

The channels that handed us their keys.

We ran these channels day to day: programming, editing, thumbnails, publishing and monetization. Every lesson from those views goes into the work we do for brands.

Life of Dad6.9M followers
Josh Wolf2.7M followers
Andrea Espada6.6M followers
Ricky Forbes1M followers
Screamau4M followers
Uncle Dale320K followers
Tiffany Rothe959K followers
Furious Pete1M followers
Jacqui Childs207K followers

Original shows we produce for Snap Discover

Animal Therapy251K subscribers
Talented208K subscribers
Who Knew184K subscribers
Fashion Freak164K subscribers
Like A Pro81.5K subscribers
Yikes73K subscribers
Snap Hacks55.2K subscribers

Follower and subscriber counts as reported on each platform.

How it works

How the magic happens.

(it’s mostly spreadsheets)

It’s the same loop we used to grow our own channels: research, make, measure, and then do more of what works. You get a report every month so you can see it working.

  1. 1

    Research

    We study your audience, your competitors and platform trends to find where attention already is.

  2. 2

    Strategy

    We turn that into content pillars, a role for each channel, and KPIs we agree on in writing before anything gets made.

  3. 3

    Create

    We script, shoot and edit natively for each platform instead of resizing one cut six ways.

  4. 4

    Test

    We publish variants of hooks, edits and thumbnails and keep whichever holds viewers longest.

  5. 5

    Scale

    We put budget behind the winners and report monthly on reach, watch time and cost per result.

Work with us

Two doors, one studio.

For brands & businesses

Grow an audience that buys.

  • Monthly retainers for always-on social and content
  • Campaigns and one-off productions
  • Paid social managed alongside the creative
  • Creator campaigns from our own network
  • A monthly report with the numbers you care about
Start a project

For creators

Turn your library into revenue.

  • No upfront fees: we work on a revenue split
  • New income from Snap Discover, Facebook and YouTube
  • You approve every edit before it goes live
  • You keep your channel, your content and your audience
  • Help with merch, ads and brand deals when you want it
Apply as a creator

Questions

Asked & answered, honestly.

What kind of brands do you work with?

Consumer brands, DTC companies and startups across the US and Canada that need to show up where people actually watch: short-form video, social feeds and YouTube. If your customers scroll, we can help.

Do you work with US brands?

Yes. We work with brands across the United States and Canada from our studio in Ontario, on Eastern Time, the same clock as New York, with calls, shoots and reporting built around your schedule.

Can we start with a single campaign?

Yes, and most brands do. A campaign is the fastest way to see how we work before committing to always-on content.

Is it only short-form video?

No. Short-form is home turf, but we also edit long-form YouTube, handle design and motion, run paid social and manage your channels day to day.

How do you measure success?

We agree on KPIs in writing up front, such as reach, watch time, engagement, leads or cost per result. Every month you get a report on what worked, what didn’t and what we’re changing.

For creators

Do you own my channel or content?

Nope. Your channel and content stay yours. Everything we edit or create for you is yours to keep, with no strings attached.

Does the creator partnership cost anything?

There’s nothing to pay upfront. We work on a revenue split, so we only earn when you do. Your one extra job is approving edits before we publish.

Start a project

Let’s make you watchable.

Tell us what you’re working on. We reply within two business days, usually with a few ideas.

Studio
Ontario, Canada · Eastern Time · Working with brands across the US & Canada
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Budget (USD) monthly for retainers, total for a campaign